Member profile


The It's a Penalty Campaign, registered as Happy Child International Foundation UK Reg No: 1161848


Philanthropic Foundation



Organisation Description

The It's a Penalty Campaign harnesses the power of sport to prevent the sexual exploitation of children globally, positioning major global sporting events as platforms for positive change. It’s a Penalty works in accordance with the United Nations Convention on the Rights of the Child, advocating that ‘protection from any exploitation, abuse and violence is the right of every child’. The ultimate goal of the It’s a Penalty Campaign is to eradicate child sexual exploitation by 2030, contributing to the achievement of UN Sustainable Development Goals’ Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against children’.


Sexual violence


Social Services/Child Protection

Social Protection

Justice/Law Enforcement